Archive for the ‘Google Analytics’ Category
Have a great dashboard? Want to win prizes? Loves Data, a Google Analytics Certified Partner are running a competition for the best Google Analytics Dashboard. Judges include Google’s own Justin Cutroni, Daniel Waisberg and Adam Singer. The competition closes on December 31, 2013 and winners will be announced in late January 2014.
- Holistic Measurement: how can we understand our customers using multiple devices through multiple touch points?
- Full Credit Measurement: how can we attribute the credit of bringing new and returning customers to marketing campaigns?
- Active Measurement: how can we make sure that data is accessible, accurate and comprehensive?
This is creating tremendous opportunities for business teams to engage customers throughout their new and more complex buying journeys. But before you can take advantage, you have to understand that journey by measuring and analyzing the data in new ways that value these moments appropriately. The payoff is better alignment between marketing messages and consumers’ intent during their paths to purchase – and ultimately, better business results.
Posted by Daniel Waisberg, Google Analytics team
Today we’ve added many new secondary dimensions to standard reports, including the much-asked for Custom Dimensions.
Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics. For example, a custom dimension can be used to collect friendly page names, whether the user is logged in, or a user tier (like Gold, Platinum, or Diamond).
By using Custom Dimensions in secondary dimensions, you can now refine standard reports to obtain deeper insights.
In the report above, Direct Traffic delivers the most traffic, but these are Gold users (lower value). At the same time, Google Search delivers the third and fourth most site traffic and these are Diamond users (high value). Therefore, data shows this site should continue to invest in Google Search to attract more high value users.
The new data in secondary dimensions gives analysts a powerful new tool. We’d love to hear about any new insights in the comments.
Posted by Nick Mihailovski, Product Manager, Google Analytics API team
|Click image for full-sized version|
“Most reporting platforms let you export data in a raw format, but this means extensive formatting in Excel and a lot of coding. DoubleClick Search Executive Reporting is flexible enough to use across clients with different goals. We can create templates on the fly and export reports in a client-ready format.”
- Daily account management and stakeholder communication: As an account manager, you can easily pick the subset of data and the visualizations you need for each set of stakeholders. The reports will stay up to date, and you can have them ready for meetings, or download and share through email at a moment’s notice — saving you time for strategy.
- High-level team management and oversight: As a business leader, you can see an overview of your entire business in one place. If you’re needed for an escalation, you can quickly pull reports to understand account health and spot issues — so you’re never unprepared.
- Market insights for competitive advantage: Another advantage of seeing your entire business at a glance: if you manage a large volume of accounts, you can quickly analyze market-level data and see which account or campaigns are underperforming. Then, dig in to understand why and get them back on track.
Integrating AdSense and Google Analytics
|AdSense and Analytics Integration (click for full size)|
You will be sent to your AdSense account in order to confirm the linking and then you will be sent back to Google Analytics to choose which profiles should include this data. If you have any problems or additional questions, take a look at the AdSense Help Center. After the integration is complete the following metrics will be available on your Google Analytics account:
- AdSense revenue: revenue generated by AdSense ads.
- Ads clicked: the number of times AdSense ads were clicked.
- AdSense CTR (click-through rate): the percentage of page impressions that resulted in a click on an ad.
- AdSense eCPM: AdSense revenue per 1,000 page impressions.
- AdSense ads viewed: number of ads viewed.
- AdSense Page Impressions: the number of pageviews during which an ad was displayed.
AdSense Reports On Google Analytics
1. AdSense Pages
2. AdSense Referrers
3. AdSense Exits
Optimizing AdSense revenue using Google Analytics
- Analytics pages with URLs structured as example.com/analytics/…
- Testing pages with URLs structured as example.com/testing/…
- Targeting pages with URLs structured as example.com/targeting/…
- Understand which content type and subject generates the highest revenue and create content based on this data.
- Understand which page templates bring the best results by using advanced segments.
- Analyze AdSense performance to learn which segments have a good CTR; this might bring insight into which audience to target.
Posted by Daniel Waisberg, Google Analytics team
- “Data Driven Attribution really showed us where we were driving conversions,” says Will Lin, Senior Director of Global eMarketing for HomeAway. They saw a 23% increase in attributed conversions for their test keywords after making changes suggested by Data Driven Attribution. Download case study.
- TechSmith Corporation saw a 19% increase in attributed conversions under the Data Driven Attribution model. “It uncovered growth potential we would have not seen otherwise,” reports Nicole Remington, their Search Marketing Manager. Download case study.
- And the digital analytics firm MaassMedia saw display leads increase 10% while costs per lead remained flat. “We now have a much more accurate measure of how display impacts our business,” one of their clients told them. Download case study.
- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance