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      Archive for the ‘VisiStat’ Category

      Email content requires special attention for lead generation

      posted by visistat 4:54 PM
      Monday, June 9, 2014

      Make sure email content is engaging and
      reaching customers at the right time

      As content marketing and lead generation continue to merge, B2B
      marketers must consider where to put their resources. Good content takes
      time, but it must also be worth the effort in regard to the leads that
      it generates.

      According to Business 2 Community, special attention
      should be paid to more in-depth

      Metrics for measuring how much love your content is receiving

      posted by visistat 8:27 PM
      Monday, June 2, 2014

      Lead generation success can be
      measured with many different metrics

      Success is measured in different ways. Overall, success at a business
      is usually measured through revenue and ultimately profits.

      But, there
      are little successes that must be measured before one can identify what
      aspects of any organization need improvement.

      When considering lead generation tools,
      one would assume that

      Personalize content for better lead generation

      posted by visistat 9:27 PM
      Monday, May 19, 2014

      Switch up your online content and learn
      what brings leads back for more

      For B2B marketers, one challenge with online lead generation
      is keeping customers coming back. Sure, one article or white paper may
      have caught their fancy, but how can you make sure they visit
      again?

      Maybe they just took what they wanted and moved on. In some
      cases, that will be true.

      Not all visitors that read

      Is your call to action loud and clear?

      posted by visistat 9:26 PM
      Monday, May 12, 2014

      Make sure leads know where to go after
      they view content with effective calls to action

      While content can draw visitors to a website, sometimes it takes a
      few more boosts to get them into the sales funnel. One way of doing that
      is a call to action. While you should avoid the hard sell with content,
      you do need to make sure clients know you have something to offer.

      However,
      even a

      Plot a course toward your website with improved SEO

      posted by visistat 7:25 PM
      Monday, May 5, 2014

      Online lead generation can
      be tricky.

      Improve your SEO so sales
      prospects don’t get lost a

      You need a state-of-the-art site that looks inviting and
      is easy to navigate. And speaking of navigation, make sure prospects can
      find your site in the first place. No matter how great it looks, if its
      an island with no dock, it won’t matter.

      Land(ing page), ho! How to make sure your website is

      Don’t get left behind in mobile race

      posted by visistat 8:25 PM
      Monday, April 28, 2014

      Mobile use is skyrocketing,
      and you need to catch up

      Businesses are racing to the finish line with mobile apps and
      websites. If your company isn’t doing this, you’ll probably be left
      behind.

      The “KPCB Internet Trends 2013″ report shows more than 25
      percent of total global Web traffic will be from mobile devices in
      2014 - considering this segment made up 1 percent of Internet traffic in

      Is an inflated sense of self to blame for B2B lead generation failure?

      posted by visistat 4:25 PM
      Monday, April 21, 2014

      B2B lead generation campaigns can
      fail without proper segmentation

      B2B lead generation
      can be a significant source of frustration for marketers. Part of the
      problem for many organizations is that marketing teams try to go after
      everyone, but their products may only apply to a niche target audience.

      B2B firms that specialize in technology may experience more difficulty
      in lead generation

      Big data causing big problems for executives

      posted by visistat 9:25 PM
      Monday, April 14, 2014

      The
      majority of business professionals
      don’t have the right tools
      to make
      any sense of big data

      Many companies are racing to implement big data solutions because of
      the benefits in decision-making. But many executives trying to glean
      insights from data end up with a big mess on their hands. In fact, big
      data was found to be the leading cause of frustration for executives and business

      How marketers are coping with lead generation challenges

      posted by visistat 8:25 PM
      Tuesday, April 8, 2014

      Lead generation quality has decreased
      over time, and marketers need to adapt

      Many B2B marketers are shifting to online lead generation techniques,
      but they may struggle with quality rather than quantity. In the past
      few years, there has been a marked decline in the number of quality
      leads companies capture, according to an article in Mobile Marketing
      Watch.

      Business is becoming

      Web analytics help marketers measure success of social media campaigns

      posted by visistat 5:07 PM
      Monday, March 31, 2014

      Analytics can help marketers
      improve social media campaigns

      In social media marketing, small adjustments can make campaign performance soar or cause efforts to fall flat. Web analytics can help marketers make these miniscule adjustments that can make or break a campaign.

      For example, during major events, Twitter users may not be unified on which hashtag they are using in tweets. Many people

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