Analytics Expert Blog

Web analytics can help marketers measure
the effectiveness of their campaigns

Marketers know they need to measure the effectiveness of their
campaigns, but there are several other factors that can influence
conversion. B2B lead generation
is more complex than B2C because of the longer buying cycle, and if a
website has a poor user experience, it can sway prospects in the wrong
direction.

Data can create better alignment
between sales and marketing

Sales and marketing teams are both needed for the success of a B2B
organization, but they don’t always play nice. Marketers strive to
maximize their lead generation techniques
to turn a high number of quality prospects to the sales team, but when
marketing and sales aren’t aligned, there is a lot of room for
inefficiency,

Email marketing is still an
effective source of lead generation

B2B companies have greater access to lead generation techniques, but which are working the best? Content marketing has quickly emerged as a significant source of lead generation, according to a report from Business.com.

The
study revealed 50 percent of B2B companies are interested in white
paper leads. This source of content

Content marketing needs
to increase conversions

Most B2B marketers know they need content to run a successful lead
generation campaign, but it can be difficult to map a strategy and
actually put it into action. Once B2B marketers have produced content
that fits the separate buyer personas, they can start honing their lead generation techniques.

Quality content is crucial to boosting the

Content marketing can help B2B buyers
make more informed decisions

Because content marketing is a valuable form of B2B lead generation,
many marketers are trying to chase sales instead of improving the
quality of articles they publish.

The majority of buyers prefer to get
to know a brand through its content rather than targeted ads, and while
many B2B organizations have implemented a

Press Release: 3/11/2014

VisiStat Adds Hosted Forms to Its B2B Tools and Integrates User Submitted Data With Enhanced Visitor Identification Technology 

VisiStat’s new Hosted Forms makes it easy for businesses to create databased, hosted forms with rich, analytics-based data retrieval for their websites—no coding needed.

Build a rich reporting form in under five minutes

CAMPBELL, CA –

Lead nurturing improves
marketing and sales processes

B2B marketers rarely snag prospects who are instantly ready to
purchase. Since business software and equipment is a long-term
investment, decision-makers spend a significant amount of time
researching and evaluating their options, which means marketers are in
it for the long haul when it comes to B2B lead generation.

Lead nurturing is

B2B marketers need to diversify their efforts
for improved online lead generation

As business increasingly moves toward the Internet, online lead generation
is more important. While many B2B organizations use their websites as
their primary lead generation tool, they may not be able to sustain the
sales funnel without support from other sources of traffic.

The best way
to generate more

Companies can increase qualified
leads generation by utilizing the best
ideas from sales and marketing departments

Online lead generation
is becoming an increasingly larger part of the actual sales process. The
merger between sales and marketing can be seen clearly in data compiled
by consulting group The Corporate Executive Board Company. According to
the CEB, 57 percent of purchasing

B2B marketers must stay abreast of changes
to Google’s search algorithms to keep their rankings high

Staying ahead of the game in content marketing requires that B2B
marketers know how changes to Google’s search algorithms impact the
effectiveness of their SEO content.

According to Entrepreneur Magazine,
the biggest change with Google’s new Hummingbird search algorithm is
it’s ability to