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      Posts Tagged ‘admob’

      New AdWhirl SDK Supports the Latest From AdMob & Millennial, Plus InMobi

      posted by admob 8:31 AM
      Sunday, April 18, 2010

      We’re excited to announce the release of the latest AdWhirl SDK (available at http://code.google.com/p/adwhirl/downloads/list).  In addition to performance enhancements, bug fixes, and contributions from the AdWhirl open source community, the AdWhirl SDK now supports and has been fully tested with the following:

      • Updated AdMob for iPhone SDK: The update includes performance enhancements and additional server side flexibility for developers.  Get the AdMob for iPhone SDK at www.admob.com
      • The latest Millennial SDK: We worked closely with Millennial to make sure their new SDK fully integrates with AdWhirl.  Get the latest Millenial SDK at www.millennialmedia.com
      • Introducing support for InMobi:  AdWhirl now supports InMobi, a global mobile ad network with a strong focus on the Asia-Pacific market.  Get the InMobi SDK at www.inmobi.com

      Peter F.
      Marketing

      AdMob at the Ad Age Digital Conference April 13th in New York City

      posted by admob 8:31 AM
      Sunday, April 18, 2010

      If you plan on attending Ad Age’s Digital Conference in NYC next week, be sure to check out the session, Engaging Your Audience in Mobile, featuring Johanna Werther, AdMob’s head of Advertiser Marketing.

      Johanna will be leading an educational marketing workshop, featuring discussion on mobile industry trends and case studies that will give you more insight into reaching and engaging your audiences across mobile platforms.  For more details on this session, click here or see below:

      Engaging Your Audience in Mobile

      Tuesday, April 13th @ 3PM
      Metropolitan Pavilion (Map it)
      125 West 18th Street
      5th Floor Level, Room 3
      NY, NY 10011

      Ben C.
      Marketing

      India: One Billion People, One Billion Ad Requests

      posted by admob 8:31 AM
      Sunday, April 18, 2010

      In June 2009, India drove a total of 502 million ad requests on the AdMob platform. In less than a year, this number has grown 100% and today the India AdMob team is excited to announce a milestone of one billion monthly ad requests crossed in India.


      This growth rate is a genuine testament to the expanding Indian mobile ecosystem.  With the majority of Indian users accessing the internet solely on their mobile phones, India generates the second highest mobile web traffic on the AdMob platform following the United States of America. The scale and popularity of devices connected to the mobile web in India now make it impossible for advertisers to ignore the opportunity to engage with this market.

      In India, we are dedicated to growing the local mobile market and we constantly work with key brands to build mobile properties and apps which are useful and valuable for consumers.  In addition, we are invested in developing an array of advertising options for both medium and large scale businesses and our growing Indian customer base stands testimony to our ability to deliver results for our advertisers.

      Looking back, it has been a truly enriching journey and we look forward to contributing towards the fast expanding India mobile ecosystem.  If you are interested in promoting your mobile properties and applications in India, please contact contactindia@admob.com.

      Tanushree B,
      AdMob, India

      Claro Brazil Case Study: Improving App Discovery With AdMob

      posted by admob 5:35 PM
      Monday, April 5, 2010

      Claro Brazil, of the America Movil group, recently released a radio iPhone app for the Brazilian market. The app allows users to stream music for free on their iPhone or iPod touch devices. Naturally, Claro wanted to develop a strong user base for the application. Aorta, the developer of the Claro Radio app, understood that boosting the app’s ranking to the top of the Brazil Apple App Store would aid in discovery of the application and deliver a large organic audience.

      Claro and Aorta ran a targeted mobile advertising campaign on AdMob’s iPhone network in Brazil to boost the ranking of the Claro Radio iPhone app. Before the campaign started, Claro Radio was unranked in the Brazil App Store and was receiving less than 20 downloads per day. Once the campaign launched, the number of downloads per day increased to over 1,000 and the application rose to #5 free app ranking in the Brazil Apple App Store.  The higher ranking drove additional organic downloads – many users found the app while they were browsing the top app rankings on their phones.

      Claro Radio ranked #1 in Brazil Apple App Store

      Claro’s experience is not unique. We have run multiple iPhone app campaigns in Latin America with similar results. If you are interested in promoting an iPhone application in Latin America, be sure to contact us at contactlatam@admob.com.

      Shoaib M.
      Business Development, Latin America

      Enhancements to AdMob’s Ad Group Targeting Interface

      posted by admob 5:35 PM
      Monday, April 5, 2010

      We are excited to announce several big improvements to AdMob’s Ad Group targeting system, an interface that allows advertisers to select a variety of targeting settings for their mobile ads.

      Streamlined User Experience – You’ve spoken and we’ve listened. We’ve organized ad group goals into four main sections, broken out common targeting options conveniently, and added a sidebar so that you can track your progress as you move through the ad group creation process.

      OS and Platform Targeting – A common request that we get is to make it easier to target devices based on their operating system or platform.  As mobile phones become more sophisticated we expect more advertisers will want to target users in this way.  We’ve added support for Android, WebOS, Blackberry and Windows Mobile.  For example, if you have a smartphone optimized website, you can target these platforms to reach these users and ensure a great user experience.

      Sub-country Region Targeting – Our targeting system now allows you to reach users in specific locations on a global basis. For instance advertisers can now reach users in the City of London with messages tailored specifically to this geographic area.  Keep in mind, for the greatest reach of mobile users, it’s best to keep your targeting parameters as broad as possible.

      We hope that these changes will make it easier than ever for you to conveniently reach your target audience on mobile.  Please send us feedback and questions at support@admob.com.

      Yours,

      Jim P.
      Product

      AdMob Supports Developers Across Platforms

      posted by admob 5:35 PM
      Monday, April 5, 2010

      Developers are increasingly building their applications for multiple platforms. In a recent survey, we found that nearly half of developers are planning to have their applications on multiple platforms within the next 6 months.

      At AdMob, we want to provide easy monetization solutions across as many of those platforms as possible. So today we are happy to announce the release of three ad SDKs, including important updates to our existing Android and iPhone SDKs and a new SDK for Flash Lite.


      Android SDK – Our Android SDK brings AdMob’s rich media ad units including expandable canvas and multi-panel banner to Android devices. It also enables developers to easily monetize their applications across different OS versions, screen resolutions, or screen sizes. We launched our first Android SDK in January 2009 and since then added 3,000 Android applications to our network and served 1.5 billion ad requests in February 2010 to Android OS devices.  To download an updated Android SDK log into your AdMob account and download the publisher code for your site.

      iPhone SDK – Our iPhone SDK includes several performance enhancements as well as additional server side flexibility for developers. For example, developers can now change the refresh rate and formatting of their Admob ads without resubmitting their application to their respective app stores. We launched our first iPhone SDK in July 2008 and currently have over 8,000 iPhone applications in our network and served 5.6 billion ad requests in February 2010 to iPhone OS devices. To download updated iPhone SDKs, log into your AdMob account and download the publisher code for your site.

      Flash Lite SDK (Beta) – This brand new SDK will give developers the ability to monetize their Flash Lite applications. Flash Lite is a popular developer platform in Japan and allows AdMob to expand presence in this important market. In 2009, we reported an installed base of 80+ million devices with Flash Lite support in Japan. To download the Flash Lite SDK, log into your account, select the “Sites & Apps” tab, and click on the “Add Site/App” link. On this page, you can register your Flash Lite app and then download the SDK.

      The AdMob SDK team is excited to launch these SDKs and have them join our existing solutions for WebOS, iPhone JavaScript, and Mobile Web. If you have feedback on any of our SDKs please don’t hesitate to email us at support@admob.com or drop by our Developer Day on Thursday March 25th and ask questions.

      Thomas S.
      Product

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