Posts Tagged ‘ClickTale’
Come see us live in the US and the UK
The summer is nearly here, and ClickTale is going on the road. We’re going to be at four major events over May and June, and would love to meet you in person. We’re going to be attending:
eMetrics Marketing Optimization Summit – May 3-7, San Jose.
We’re kicking it off in California, at Jim Sterne’s world renowned eMetrics Summit. The speakers will include some of the biggest and brightest in the industry, with keynotes from Avinash Kaushik, Eric Peterson and Bryan Eisenberg. We’re also giving away a 20% discount off the 3 day summit pass, so you have no excuse not to be there! If you’re interested just let us know in the comments below and we’ll send it to you right away.
Conversion Conference West 2010 – May 4-5, San Jose.
Next we’ll be at the world’s first Conversion Conference. That’s right, an entire event focusing on website performance, usability and conversion rates! With keynote speakers like the remarkable Tim Ash and the legendary Jakob Nielsen, it is going to be THE event for anyone who wants to get the most out of their traffic and online campaigns.
The Omniture Summit – May 20-21, London.
After that, it’s a trip across the Atlantic for a short stop in London. We’ll be at the Omniture Summit at the end of May with some of the world most influential individuals in the online industry. We’ll hear keynotes from likes of Martin Lindstrom, Josh James and Brett Error, and have a chance to meet many of our customers face to face, so feel free to come along!
Internet Retailer Conference & Exhibition – June 8-11, Chicago.
Finally, we’re finishing off our summer conferences at America’s largest ecommerce event, the IRCE. With over 5,000 attendees, this is the place to be if you have anything to do with making money online. Some of the biggest names in the ecommerce industry, such as Stephanie Tilenius, Imran Jooma and Tony Ellison will all be giving keynotes, as well at over 170 other expert speakers. We’re giving away $100 discount for the entrance ticket, just comment below if you’re interested and we’ll send you the link.
Be in touch
If you’re going to be at any of these events, we’d really love to meet up. Feel free to contact us directly to arrange a time to chat. What’s more, we’ll be giving away free goodies such as exclusive ClickTale discounts at all our booths so come on down and meet us in person. We’re looking forward to a wonderful summer, and wishing you the same.
Guest Post by Igor Soshkin, CEO, ShoppingCartElite.com
You cannot think of ClickTale as another cool feature that is available for your online business. It is mandatory service for every ecommerce site and if you don’t take advantage of it, you may be losing thousands of dollars annually. My name is Igor Soshkin and I am the CEO of ShoppingCartElite, our company offers a very advanced and sophisticated ecommerce shopping cart platform, and I’m here to talk a little bit about our experiences with ClickTale.
Some entrepreneurs might think that using ClickTale is a one-time optimization job, but in reality ClickTale can and should be used every single day to monitor your visitors’ interactions with your website.
WE USE CLICKTALE:
- To optimize visitor behaviour on the template level of the website. This task is usually done by designers and developers working together.
- We research the template to enhance the experience of the visitor, so the visitor can have an easy time getting from point A to point B.
- We also enhance the call to action on each web page, so the visitor does exactly what we want to them to do.
Imagine ClickTale as being the cameras that you would install if you had a physical store front location. You can set up the cameras in a one-off test to figure out if visitors are able to get from point A to point B. But in order to see if your visitors enjoy browsing your store, you would really need to monitor those cameras on a daily basis.
OUR CLIENTS USE CLICKTALE:
I already mentioned that ClickTale can be used to optimize your website template, but it can also be used for marketing optimization. You are able to monitor your visitors’ behaviour, identify visitor trends, optimize your products, prices and graphics to have your visitors do exactly what you want them to do.
Here are some examples of problems our customers find and fix daily using ClickTale:
- Product prices may be too high or not high enough
- Visitors may be having problems finding the right products
- Visitors may not be finding what they are looking for
- The product sales copy may not be convincing enough
- Visitors may be missing certain goals that you set for them
- Your website graphics may not be meeting the theme that your visitor expects
- You may have too many calls to action on a specific webpage
If you had a restaurant, wouldn’t you want to see if your customers are enjoying their meal? If you had a clothing store, wouldn’t it be nice to look at the facial expressions of your visitors once they look at the price tag of a specific product? This is what ClickTale can do for your online store. It can give you those Cameras on your website to monitor your visitors’ every step. By using ClickTale you will be able to understand if your visitors like your website or not.
If you want this task done for you, then a simple solution would be to sign up with Shopping Cart Elite. Unlike other hosted ecommerce platforms, we optimize all our clients’ website templates using ClickTale. Since this is a never ending task, we are constantly improving the templates to enhance the visitor experience and help our clients gain higher conversions on their websites.
We strongly encourage our clients to have ClickTale recording all the time, especially if they are constantly adding new products. Every time a new product is added, you should monitor it with ClickTale to optimize the conversion rate for that product. Signing up for 1 year of ClickTale subscription will give you the assurance that you can’t screw up your website, because you are always overlooking your visitors and making sure they are satisfied with their experience on your website.
Igor Soshkin is the CEO and co-founder of ShoppingCartElite, the most sophisticated shopping cart platform on the market today. Find out more at http://www.shoppingcartelite.com/
Today, we’re announcing the launch of the ClickTale Customer Showcase, giving you the chance to share your designs and experiences with tens of thousands of ClickTale customers. Our customer base and user community has grown at an incredible rate over the last year, and we wanted to launch a project that will give something back to its members.
You can send us any discoveries you’ve made using ClickTale, learn from the others’ experiences, and see how ClickTale has been used by websites great and small all over the globe. All Showcase projects will appear on our corporate blog and each month the best projects will be included in our monthly newsletter that goes out to over 40,000 subscribers.
By sharing your projects with us you’ll get some great buzz for your site, as well as helping out our ever growing community. There are no strict requirements or qualifications, any experiences you have had with ClickTale that will benefit the community would be great. It’s a wonderful way to get your designs out there for some constructive comments, positive feedback and free word of mouth marketing!
If you’re interested in having your webpage featured in our upcoming showcase, please send a nice email to email@example.com.
For those of you who haven’t visited ClickTale.com in a while, now’s a great time to try it out, as we’ve completely overhauled our entire site. We’ve cleaned out and freshened up everything, from our homepage design and demo movie to the site navigation and a new product tour.
Simply put, we’ve gone from this:
We’ve added a new resource section to our homepage, with links to video testimonials, our new wiki and Quick Start Guide. The live chat button in the top corner of every page of our site will let you get an instant response from one of our product specialists. We’ve also created an extensive product tour with a full page detailing each one of our main features.
What’s more, we’re taking this opportunity to put our money where our mouth is. Over the next few weeks and months we’re going to be using our own site as the ultimate ClickTale case study. We’ll be documenting all the changes we make to our site here on our blog, and invite you to watch our process of site optimization every step of the way.
But for now we wanted to give you a taste of what’s to come. So to start off, here is a mouse move heatmap of the upper part of our old site.
As you can see, most returning visitors went to the “Sign in” button, but new visitors did not really use the navigational menu, and our “Special Offer” call-to-action button got little or no attention. Now let’s compare that to a heatmap of our new site.
Even after just 24 hours, the difference is clear! While we still see a lot of visitors going to the “Sign in” button, new visitors now use the navigation bar to get around our site. This gets people to where they want to go faster and is a great sign of site usability. In addition, our two new call-to-action buttons, “Play Video” and “Plans & Pricing” get a lot more healthy attention.
We’ll be posting every few weeks as our new site evolves, showing you exactly how we’re optimizing our site and improving its usability and conversion rate. You can do the same by signing up for a free account now and learn how to optimize your own website based on your customers’ actual browsing behavior.
As promised, we’ve been working on the wiki night and day and have finally finished the plug-ins section! We’ve created brand new documentation for each and every one of our plugins, as well as providing the full source code and examples of use for each one.
The full list contains over 35 plugins, including some brand new ones we haven’t told you about yet. These include plugins for Yahoo! Store pages, eBay’s ProStores pages, Zend Framework pages, Ruby on Rails and a whole lot more.
We even have five great new Google products integrations, with plugins for Google AdWords, AdSense, Maps, SEO and most importantly Google Website Optimizer. This last plugin will allow you to seamlessly track and record your visitors while A/B testing your webpages, allowing for in depth testing like never before. We will be talking more about extensive A/B testing with Google Website Optimizer over the next couple of weeks.
The full list and all the documentation can be found at http://wiki.clicktale.com/Article/Plugins. As always, our Wiki is only going to be as useful as the community that creates and shapes it, so feel free to add, edit and contribute as you see fit.
We believe our wide range of plugins, as well as our heatmaps, behavioral analytics and full video playback make ClickTale the perfect complement to your traditional web analytics suite. Sign up today and start learning how to optimize your website based on your customers’ actual behavior, no-matter what platform you’re using!
We’ve had an incredible amount of heatmaps sent to us over the last two weeks, and the quality of the entries this year has been exceptional. With such a wide range to choose from, it was really hard to pick the winners, but after much deliberation we were able to choose our favourites.
We’ve asked a few of our conversion analysts, who usually work with our enterprise clients, to give us their opinions. You can see their comments below, showing how the layout and design of these sites can be further improved to boost conversion rates.
Click on the images below to see the full heatmaps:
|“I’ve managed to raise conversions on my site by nearly 300%.
Which is gooooood ”
Our experts say: The actionable information we can glean from this heatmap is amazing! We can clearly see the hottest area is the list of ingredients, which is very important to the readers. Placing an ad or Call to Action button in the empty space to the right of this area could greatly increase its click-through rate.
The right hand sidebar gets little or no attention, especially the adverts on the far right. Instead of having two right sidebars we would recommend splitting these into a left and right sidebar to bring the content closer to the action. Also, we can see that most people skip to the end of the embedded video, which tells us it needs to be shorter in order to be effective.
|“We were able to increase our conversion rates, and lowered our bounce rate by over 20%!”|
Our experts say: We can see that people pay attention to the bottom half of the page with the big red Call to Action buttons, and ignore the information at the top. As this page appears after the conversion takes place, the “Here’s your info” button, which gets a lot of hovers, could be used to cross promote another product or site instead, bringing in some additional revenue from converted customers.
Also, the phone number in the top right corner gets almost no hovers, while the smaller one in the lower middle gets a lot of hovers. This tells us that people only focus on the lower halfof this page, and we would recommend moving any important content further down to increase its noticeability.
|“ClickTale has provided us with valuable information on how visitors interact with our website design, layout and functionality”|
Our experts say: The first thing we can clearly see here is that no-one goes below the fold. This is because there is no content or images that cross over the fold-line, so customers have no reason to think there is content below.
Additionally, the left hand navigation is much more important to people than the large graphic on the top. Based on this information, we believe that the page layout should be changed to increase the menu size and decrease the image size, in order to improve site usability and conversion rates.
|“Being able to almost-look-over-the-shoulder of my visitors is invaluable. I have tripled or quadrupled the time that new visitors spend at my site.”|
Our experts say: We can clearly see here what content is most carefully read, which tells us what content draws visitors’ attention and what to focus on in future copywriting.
|“It’s been an invaluable tool for me, and has given me a much clearer indication what my clients want and expect from me”|
Our experts say: From the hotspot in the top right corner, we can see that more people actually want to see information and contact details about the photographer than want to see the pictures! That’s why they’re moving their mouse to the top right corner instead of over the images, where they expect to find actionable information. This site desperately needs clearer Call to Action buttons to increase its conversion rates.
|“The results? Leads and happy customers increased.
A complete success!”
Our experts say: It is obvious that people care about the information delivered in this page, as most of the attention is focused within the text. Here we can clearly see examples of visitors using their mouse as a pointer while they read through the content!
The Call to Action buttons on the right sidebar also get some healthy exposure, but no one pays attention to the left sidebar image. Shrinking this sidebar or adding some relevant content would greatly improve site usability.
|“The hot red spots you can see are the new page elements that we added, and which will feature much more prominently in our new design. We strongly encourage many of our customers to use your product”|
Our experts say: This heatmap is fairly evenly distributed, implying a healthy page layout. From the link analytics we can see that over 12% of visitors are interested in the “Google Analytics Authorized consultants” button (6.2%) and text link (6.2%), which may mean customers first want to be assured of credibility, and then want to know about the service.
|“The results far exceed what you could hope for from a customer experience analytics tool.”|
Our experts say: Although the clicks within the fields themselves imply that this form is easy to use, the lower click count seen in the “Year Range” box can be improved by using a dropdown or calendar box.
That’s it for 2009!
We’re incredibly grateful to everyone who took the time to send us their heatmaps, and want to say a massive thank you to everyone who took part. We’d love to hear what you think about this year’s competition winners, feel free to let us know in the comments below.
Happy holidays, see you in 2010,
The ClickTale Team
Win up to $250 to spend at the Apple store!
We’ve had a great 2009! We’ve launched some incredible products and helped tens of thousands of businesses optimize their websites. So we wanted to give something back to you, our subscribers. And what better way to do that than by giving away loads of free stuff to make sure your year also goes out with a bang!
Today we are announcing our 2009 Holiday Contest and giving away a whole stack of vouchers to spend in the Apple or iTunes* store. First prize is a whopping $250 voucher which would get you any of these:
Second prize is a $100 voucher, third prize is a $50 voucher, and we’ll also be giving away five runner-up prizes of $10 vouchers to noteworthy entries.
To enter the 2009 Holiday Contest, all you have to do is take a screenshot of a ClickTale heatmap on your website. Any heatmap will do, a Mouse Move, Mouse Click, Attention or Scrolling. Send it to us, along with a paragraph or two about how you’ve used ClickTale to optimize your website, improve your customers’ experience, or just write nice things about us.
All entries should be sent to firstname.lastname@example.org by the 16th of December, that’s two weeks from today. We’ll pick the best ones by the 18th and post the winning images on our website.
There is no limit to how many entries you can send, and the contest is open to all ClickTale subscribers, including users on our free plan. This contest is even open to new subscribers, so if you’re not already using ClickTale, you can sign up today and win!
* based on winner’s preference and country availability.