Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Google Analytics

Enterprise-class web analytics made smarter, friendlier and free.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

"Enterprise-class" shouldn't mean "experts only." Google Analytics has made it easy for non-specialists and specialists alike, across your organization, to practice performance focused marketing.

In brief, Google Analytics offers the following features:

Analytics Intelligence

ANALYTICS INTELLIGENCE: Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.

Advanced Segmentation

ADVANCED SEGMENTATION: Isolate and analyze subsets of your traffic with a fast interactive segment builder.

Flexible Customization

FLEXIBLE CUSTOMIZATION: Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.

Ecommerce tracking

ECOMMERCE TRACKING: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

Goals

GOALS: Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.

Mobile Tracking

MOBILE TRACKING: Track web-enabled phones, mobile websites and mobile apps.

Data Export API

DATA EXPORT API: Integrate business information and develop applications that access Google Analytics data.

Advanced Analysis Tools

ADVANCED ANALYSIS TOOLS: Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.

Benchmarking

BENCHMARKING: Find out whether your site usage metrics underperform or outperform those in your industry.


Google Analytics Full Feature List

Advertising ROI

Advertising ROI
  • Goals: Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.
  • Integrated with AdWords and AdSense: Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.
  • Complete campaign tracking capabilities: Track email campaigns, banner ads, offline ads and more.
  • Ecommerce reporting: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.

Cross Channel and Multimedia Tracking

Cross Channel and Multimedia Tracking
  • Mobile Tracking: Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-javascript enabled phones.
  • Internal Site Search: Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
  • Benchmarking: Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
  • Flash, video and social network application tracking: Track usage of your Ajax, Flash, social networking and Web 2.0 applications.

Customized Reporting

Customized Reporting
  • Advanced Segmentation: Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video.
  • Custom Reports: Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it. Watch video.
  • Dashboards: No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
  • API and developer platform: Export data, create integrations, and develop client applications with the Google Analytics Data Export API. Customize Google Analytics tracking with the Google Analytics Tracking API.
  • Advanced Analysis Tools: Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.
  • Analysis Intelligence: Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.
  • Custom Variables: Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.
  • Data Export: Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.

Sharing and Communicating

Sharing and Communicating
  • Email reports: Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
  • Sophisticated administrator and user controls: Control how sensitive data is shared and which reports are available to users on your account.

Visualizing Data

Visualizing Data
  • Motion Charts: Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports. Watch video.
  • Geo Targeting: Identify your most lucrative geographic markets.
  • Funnels: Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.
  • Spark lines: Thumbnail size graphics save you clicks and summarize the data in your report.
  • Score cards: See summary metrics in the context of historical or site average data.

Google Integration and Reliability

  • 1st party cookie: Google Analytics has always exclusively used 1st party cookies to ensure reliable tracking and protect visitor privacy.
  • Google data center and collection methodology: Google Analytics runs on the same globally renowned infrastructure that powers Google, maximizing data integrity and privacy.
  • Part of a larger family of related Google products: Google Analytics is part of a suite of industry-leading advertising and analysis tools including AdWords and Website Optimizer.

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  • Alexa Rank: 2020289
  • Google Backlink: 0
  • Google Indexed: 470
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