Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Competitive Intelligence

Common Challenges

Many organizations make decisions based solely on their own site-centric data, but as competition grows, it becomes vital to look beyond your organizational walls.

Benefits

By utilizing competitive data, you can gain a greater understanding of the industry landscape and make more informed decisions regarding everything from keyword to site redesign. AnalyticsExpert’s Competitive Intelligence solutions help your move beyond your organizational walls by collecting and analyzing the data that provides valuable insights into your competitive landscape. This data may include information about a competitor’s sites, including data on demographics of visitors, sources of traffic, keyword performance, click stream data and more.

AnalyticsExpert leverages best-in-class tools and processes to collect data and provide detailed analysis and recommendations for the optimization of your site and online strategies. Depending on your needs, AnalyticsExpert's Competitive Intelligence solutions provide services to manage the entire strategy, or provide services simply to aid in the particular areas where specific assistance is needed.

Success Stories

A leading financial services firm recently selected AnalyticsExpert to perform an audit of their data collection capabilities, tagging standards, and tag deployment process as well as to perform an industry benchmark study.

During the competitive procurement process, AnalyticsExpert was selected over 3 other firms, including other web analytics consulting firms and large national consulting practices. AnalyticsExpert evaluated the data quality, data collection and technology infrastructure within the organization and prepared a detailed industry benchmarking study highlighting the organization’s capabilities relative to other firms in its industry.


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