Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Key Performance Indicator (KPI) Definition

Common Challenges

  • Do you understand which metrics drive the success of your marketing department?
  • Do different stakeholders require different data points to run their business?

KPIs are quantitative measurements that help an organization measure progress towards goals and identify areas for improvement. When defined properly, KPIs serve as a useful diagnostic tool to understand which marketing initiatives are working most effectively and which are not. Without a succinct and relevant set of KPIs, organizations are often burdened with non-actionable, voluminous data. Stakeholders become frustrated and progress made with marketing optimization programs stall.

Benefits

Since organizations do not share the same objectives, avoiding the “one size fits all” approach for utilizing KPIs is highly recommended. To avoid this common pitfall, we meet with key stakeholders to understand how your organization defines success. Specifically, AnalyticsExpert identifies areas of interest for key stakeholder groups and identify all the data sources – from web analytics to competitive benchmarking data to offline CRM systems – to develop a complete set of KPIs.

After meeting with your team, AnalyticsExpert establishes a set of customized KPIs which often includes creating separate KPIs for stakeholder groups with varying needs.

AnalyticsExpert can distribute KPI data across your organization efficiently in a relevant and engaging format with the Dashboard Design and Automation solutions.


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