Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Multi-Channel Integration

Common Challenges

Do your customers interact with your organization across more than one channel? Do online marketing campaigns drive customers to complete transactions offline?

If so, measuring customer interactions from all points of contact is not only an option but a necessity. However, building a complete view of customer interactions is a challenging process; it often requires access to multiple data sources, purchase history and preferred marketing campaigns.

Proper campaign attribution is another common challenge facing companies. When online campaigns drive awareness but the final transaction is completed offline, companies struggle to attribute the sales or completed transaction to the online campaign. Thus, the online campaign is deemed to have underperformed.

Benefits

Building a multi-channel view of your customer provides many benefits including:

  • Lasting and profitable relationships with your key customer segments
  • Establishing best-in-class campaign tracking

We deploy industry best practices and our own methodology to integrate data across channels into a single complete view of your customers. This process provides more insight into the customers’ interests as well as the ability to build lasting and profitable relationships with your key customer segments. For proper campaign attribution, we employ our own methodology built on years of experience to track the impact that online campaigns have on offline activities.

Success Stories

A leading Fortune 500 company engaged AnalyticsExpert to define key performance indicators (KPI) and design dashboards for their Marketing Department.

AnalyticsExpert developed interactive KPIs and Dashboards for 12 individual business lines and the Chief Marketing Officer. AnalyticsExpert then leveraged data from the organization's analytics tool and integrated data from nearly a dozen different data sources which included both offline and online data.

Today, the organization’s web analytics tool is used as the cornerstone of their marketing activities as is utilized to measure the effectiveness of their online marketing programs.


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