Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Behavioral Targeting

Common Challenges

Today you face a unique set of challenges. First of all, website visitors increasingly demand an online experience tailored to their needs and interests. Without relevant and timely content, companies are likely to lose customers and prospects to competing sites that cater to their interests. Secondly, you face increased accountability. You must continue to quantify the impact of marketing budgets and demonstrate how marketing spend contributes to the success of the brand and growth of the bottom line. Taken together, the situation looks bleak. Traditional web analytics certainly helps by providing a foundation for the business. However, addressing these challenges requires a more sophisticated and coordinated approach to have a lasting impact. AnalyticsExpert can help.

Benefits

It is time to leverage Behavioral Targeting as competitive advantage and to improve the bottom line of your business. Whether it is making a purchase, signing up for a free trial service or opening an account, presenting visitors with relevant and timely content improves conversion rates. The ability to provide a tailored experience with Behavioral Targeting also contributes to an improved customer experience and higher customer loyalty.

Our Behavioral Targeting solution combines the best-in-class technologies with our team of experts to optimize the performance of your website, increase the bottom line and build long-lasting relationships with customers and prospects.


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