Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Conversion Audit

Are you getting the most out of your investment?

As an online marketing professional, you already focus time and money on acquiring visitors to your website – from paid search and display ads to search engine optimization and e-mail campaigns. But what happens to those visitors once they come to your site? Do they convert into customers, or do they browse and leave? Why is it that some people take action and some don’t? And most importantly, what changes should be made to improve ROI?

AnalyticsExpert’s proprietary Conversion Audit can help answer those questions by evaluating your website, and analyzing your data and conversion rates to understand your customers’ behavior. A conversion, or what we sometimes call a success event, can be an online purchase, a completed online application, a sign-up for a service – or whatever you define as the successful outcome of your marketing initiative.

Our experience has shown that focusing the Audit on a few key questions can produce valuable insights into your conversion rates:

  1. What are my best and worst performing campaigns?
  2. What is the most valuable source of traffic to the site? (e.g., e-mail, affiliates, direct)
  3. Where do I lose most of my visitors? Why are they abandoning?
  4. How do I eliminate those key abandonment points?
  5. Which landing pages should be targeted for optimization?

The Audit will generate actionable, short and long-term recommendations to produce measurable increases in your website conversion rate. Moreover, the higher rate of success events on your site will improve the overall return on investment for your online marketing budget.

You already have the visitors and the data. The Conversion Audit is the next logical step in improving the ROI of your online marketing program – and ultimately growing your business.


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