Poll

Which analytics service do you use?
Analog
1%
AWStats
3%
CrawlTrack
1%
Open Web Analytics
5%
Piwik
4%
Webalizer
2%
Urchin
2%
SurfReport
0%
Other
1%
Clicktale
4%
Google Analytics
34%
VisiStat
3%
Webtrekk Q3
0%
Webtrends
23%
Woopra
2%
Yahoo! Web Analytics
14%
Total votes: 3714

Proactive Reporting & Analysis

Common Challenges

Last quarter, your company undoubtedly unrolled one or more new marketing campaigns. Hopefully, they were as successful as you planned - but maybe they weren't. Now a new quarter is about to arrive. What will you do this time?

The market, your business, and customers all change from day to day in terms of what influences them. Your marketing campaigns that were successful last quarter are not guaranteed to be as successful in the next one. Therefore, companies must adopt a continuous improvement process and conduct a detailed analysis of marketing campaigns to identify crucial visitor trends and discover the changing needs and interests of customers.

Benefits

AnalyticsExpert knows the value of flexibility when facing changing marketing conditions. We’ve seen instances of clients that attempt to adapt the market to them, and those that choose to adapt themselves to the market. Inevitably, the latter sees a greater return from marketing intiatives, by retaining an open and flexible mind and utilizing all of AnalyticsExpert's approaches.

Our Proactive Reporting and Analysis service guides your organization through the continuous optimization process to address the ever-changing needs of your visitors. You can rely on the knowledge and collective experiences of our team of consultants to provide prescriptive, actionable recommendations to improve your marketing return on investment (ROI). What works one month may not work the next, or may require adjustments. That’s what we’re here to help you build a process to quantify the impact of your marketing campaigns on a recurring basis.

During your specified reporting period, often monthly, we provide reporting and analysis of the key metrics that matter most to your organization. This includes specific recommendations for the optimization of your site and opportunities to generate better results with the same budget. Then we begin the process anew during the next reporting and analysis period, allowing for a fresh start.

This fresh start, though, has an advantage: it’s strengthened with the knowledge of what worked in the past. We incorporate these results in its analysis of future reporting periods, allowing you to prepare for any seasonality changes or other anomalies that might arise. The end result is a marketing program that is continually optimized and delivering a better return on your investment.


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