Common Challenges

Are you spending too much time creating ad hoc reports? Are stakeholders across your organization satisfied with the reports they’re receiving? Are they really consuming and utilizing the information you provide?

Benefits

Take control of reporting by designing and automating dashboards that satisfy your stakeholder's needs while reducing the time you spend creating and distributing reports. AnalyticsExpert understands the value of creating reports that are R.E.A.L.: Relevant, Engaging, Actionable, and Lean. AnalyticsExpert firmly believes that this is one of the secrets to increasing the likelihood of reports being consumed and valued rather than ignored and discarded.

The automation of dashboards facilitates the presentation and dissemination of key performance data throughout your organization. With this comes increased adoption of the reporting and data to drive current and future decisions, projects, initiatives and ultimately the strategic direction of the marketing optimization program.

With a fully automated dashboard, your organization may spend more time on higher-value added activities and less time on lower-value added tasks such as data collection and report development.

Success Stories

A leading Fortune 500 company faced several challenges that are common to enterprise organizations - multiple business units using multiple marketing tactics tracked in multiple databases.

To address these challenges, AnalyticsExpert worked with the organization to identify the key performance indicators (KPIs) for each of the marketing tactics. Then AnalyticsExpert created integrated, interactive marketing dashboards for each their key business units. With important data all in one place, now the company can analyze the effectiveness of their overall interactive marketing program and increase their marketing ROI.