Analytics Expert

Google Analytics is a free website analysis tool which provides sophisticated reports about traffic on your website. AnalyticsExpert is a Google Analytics Qualified Individual – offering a complete suite of consulting, training, support, analysis, integration, and customization services for Google Analytics. No matter which type of site you have – e-commerce, lead generation, branding, or informational – AnalyticsExpert will show you how visitors reach your site and how they interact with your site’s content. Our expertise will help you improve the ROI of your marketing initiatives and your overall online presence.

Google acquired Urchin Software Corporation in April 2005, and released Google Analytics in November 2005. Behind the scenes, Google Analytics is based on Urchin v6 Software. The hosted version of Google Analytics is 100% free, without any hidden costs or extra hardware requirements. This means you can invest in optimizing your site layout, rolling out an internal site search solution, or search engine marketing.

Add a snippet of tracking code to each page of your site, and you’ll start seeing data in your Google Analytics Account a few hours later. Once the tracking code is in place, Actual Metrics can help you configure your profile properly and utilize some of the more advanced features.

Data collected by Google Analytics can be integrated with a variety of tools and software packages, including (but not limited to) the Google Website Optimizer, the Google Search Appliance and Mini, CRM solutions, dashboard reporting systems, and more. GeoTargeting, site overlay, executive dashboards, conversion funnels, e-commerce reports, and on-the-fly visitor segmentation allow you to drill down and learn how visitors reach your site, what activities they perform while on your site, where they exit, what they buy, and much more.

If you’re an AdWords advertiser, Google Analytics can be configured to automatically import your keyword list and cost data. You can then generate ROI metrics for individual keywords as well as your entire AdWords campaign.

Google Analytics Support

Google Analytics is a sophisticated analysis tool with a multitude of configuration options. If you’re a casual user or a technical guru for a high-traffic site, everyone needs the occasional helping hand. When problems arise, Actual Metrics specializes in providing fast, accurate answers. AnalyticsExpert offers a variety of support options to fit every budget and requirement.

Similar to a retainer model, your company can obtain expert assistance for Google Analytics for an entire year for a modest annual fee. Annual support customers are given access to AnalyticsExpert’s “batphone”: a direct line to our technical support helpdesk. Customers are also provided with access to the AnalyticsExpert support portal to view current ticket status, as well as a full history of support issues. Assistance is available via telephone, chat, and e-mail.

Companies with sporadic support needs can purchase support by the hour for a flat rate of $150. Larger blocks of hours can be purchased for a discounted rate. Hourly support customers receive assistance via telephone, chat, and e-mail.

• How To Install Google Analytics
• Empty Reports / Missing Data
• Importing and Exporting Data
• Filters and Regular Expressions
• E-commerce Integration
• Tracking Online and Offline Marketing Campaigns
• UTM Tracking Code Issues
• Configuration Questions
• Master Tracking Codes
• Linking Google Analytics with AdWords
• Migrating to Google Analytics Software

Google Analytics Consulting

Google Analytics may be free, but it’s not easy. The tool has a wide array of configuration settings, data export & import options, analysis utilities, and an ever-growing list of features. Knowing the best way to apply these capabilities to your site requires a significant amount of technical and marketing experience. At the end of the day, you’ll get the best performance from your website by enlisting the help of an expert – that’s where Actual Metrics can help.

Our team of Google Analytics consultants has intricate knowledge of Google Analytics from a technical and end-user perspective. Once we understand the specific challenges of your business, we’ll work with you to tailor Google Analytics to the needs of your website and perform a detailed analysis of the results.

Google Analytics Consulting Options

Ignition Plan

For companies new to Google Analytics, this is a 5 or 10 hour package designed to introduce Google Analytics into your environment while keeping costs under control. These engagements typically include assistance with installation and configuration, analysis, establishment of performance benchmarks, and end-user training. For more information, please give us a call. If you’re ready to get started, you can order online.

Ongoing Analysis Services

Like all web statistics packages, the real value of Google Analytics lies in your ability to interpret the data and take the correct action. Even though Google Analytics is free, you will get the best return on your investment of staff time and marketing budget if you have a knowledgeable guide. AnalyticsExpert’s team of experts can help you make sense of your data on a weekly or monthly basis, and will provide an extremely high level of knowledge at a fraction of the cost of a full time employee. Please contact us to discuss pricing and availability.

Consulting Projects

Some of our clients hire us to accomplish a specific goal, e.g. integrating Google Analytics with a 3rd party application or database. These projects vary in duration and price, depending on the scope of the engagement. If you have a Google Analytics consulting project and you’d like to learn how we can help, please give us a call. We’ll give you an honest assessment of your project and what it will take to complete the job.

Hourly Consulting

Do you have a list of questions or want to explore some new ideas with Google Analytics? Assistance is available by the hour – a few hours of consulting may be all you need.

Custom Training Solutions

One of the problems with standardized training classes is the staggering amount of time wasted. Based on our collective experience, as much as 60% of the topics in these classes can be irrelevant to your job function. AnalyticsExpert takes a different approach to training. Prior to the first session our consultants will analyze your business goals, marketing initiatives, and website stats. We then customize the content for each class based on your feedback, ensuring that your staff will learn topics relevant to each person’s job function.

Training Delivery Methods

Onsite Training

An AnalyticsExpert trainer will show up at your location and will conduct a full-day training session for you and your team. Training consists of a mix of seminar-style (or small group) training, as well as one-on-one “at the desk” training for individuals. Pricing for onsite training is a standard daily rate, and includes all travel expenses. Please contact us for more information

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Web-Based Training

An ideal solution for simultaneously training employees in multiple locations, AnalyticsExpert uses web conferencing software to deliver training remotely. Our most common web-based training package consists of an hour of discovery and two 2-hour training sessions: 5 hours for a flat rate of $799. We are also available for larger or smaller engagements – please contact us for more information.

Training Topics

Training classes may include (but are not limited to) the following topics. If you don’t see something listed, please ask!

Learning Google Analytics Terminology

Every software application uses its own terms – Google Analytics is no different. Common and obscure phrases will be addressed, and your coworkers will know their query terms and conversions at the end of this session.

How Google Analytics Works

Google Analytics becomes much more intuitive to use when you understand how it collects and processes data. Just like rocket science, it’s easy when you know how!

Interface Navigation

Knowing how to effectively use data ranges, report filters, and segmentation is crucial to being able to identify trends and opportunities. Citing real world examples, we’ll show you how to quickly sift through data and where to go for help.

Creating Profiles

The first step in tracking a website with Google Analytics is creating a profile. Once created, you need to add tracking code to your web pages and configure the profile settings. Default pages, query parameters, and other configuration options will all be addressed.

Regular Expressions

It’s almost impossible to effectively isolate data or create a useful filter without using regex (regular expressions). With just a few simple characters, you can quickly find the exact piece of data you’re looking for.

Filtering Data

One of the secrets to getting the most from Google Analytics is to consolidate (or remove) bogus data. Using regular expressions, we’ll study some common filters and walk through a few additional examples, from concept to creation.

Analysis Overview

You’ve created your profiles, added users, and applied a few filters. Now what? We’ll show you where to look for clues to your website’s performance and how to spot long term trends.

E-commerce Integration

For e-retailers, it’s a necessity to view e-commerce data with web statistics. Even if you’re not selling products or services through your site, you can still use e-commerce reports. We’ll show you how.

Campaign Tracking

Google Analytics includes a taxonomy which allows you to identify and isolate your online marketing initiatives. This includes search engine marketing (i.e. pay per click keywords), banner ads, text links, e-mails, affiliates, and other sources of traffic.

Tracking Offline Campaigns

Running a series of ads on the radio, tv, or in print? No problem! As long as your efforts drive visitors to your website, they can be tracked. We’ll teach you the essentials.

Optimizing Site Content

Which pages do visitors see first, and what do they do next? What pages are visitors leaving from, and are they leaving due to a design or techincal issue? Using Google Analytics’ built-in reports, we’ll explore how changes to site design affect visitor behavior.

Conversion Funnel Analysis

Encouraging visitors to complete conversion goals is the focus of (almost) every site. We’ll help you figure out which steps visitors take towards your conversion goals and how to reduce abandonment.

User Defined Segments

Google Analytics allows you to classify visitors with a custom variable. Identify various types of registered users, visitor interest areas, and many other metrics. We’ll show you some common uses and then help determine the best ways to implement this on your website.

Customizing Urchin.js

For you technical types, the Google Analytics tracking code contains a few goodies that allow you to track visitors across different root domains or subdomains, use existing marketing variables, use Urchin Software simultaneously, and more.

Questions? Please call (347) 414-8272.

Google Analytics Integration

Importing & Exporting Data

A Google Analytics API isn’t available as of today, unfortunately. However, a few tools exist that allow you to manipulate and extract Google Analytics data. Actual Metrics provides expertise in importing or exporting data from Google Analytics into many third party applications. If you have a specific data import or export need, please contact us – we’ll let you know if the project is feasible and the steps needed to accomplish your goal.

CRM Integration

For companies with long sales cycles, the only effective way to calculate marketing ROI is to correlate purchases back to the initial lead. Using data from Google Analytics, you can demonstrate how your online and offline marketing campaigns drive customers to your website, generate leads, and increase revenue.

E-commerce Shopping Carts

Google Analytics can be integrated with many standalone software and hosted/ASP shopping cart solutions. No matter which cart software you use, AnalyticsExpert can assist you with the finer points of making sales data appear in your Google Analytics reports.

Custom Dashboards

We’ve created a custom dashboard solution using Google Analytics data. These dashboards can either be hosted by AnalyticsExpert or placed behind your corporate firewall. For more information, please contact us for a demo. Trust us – these are cool.

Google AdWords, Yahoo Search, Microsoft adCenter

Using Campaign Variables, you can segment traffic from any paid search initiative. Our team will help you design your search campaigns around Google Analytics tracking capabilities.

Google analytics Pricing

Affordable? Definitely.

Good news – Google Analytics is free! Any business or individual with a website can use Google Analytics FREE for any site with up to 5 million pageviews per month. For unlimited pageviews, simply create an AdWords account and link it to your Analytics account – if you’d like some assistance, AnalyticsExpert can help you set this up. Even if you already use an analytics software package like HBX, CoreMetrics, WebTrends, ClickTracks, or Omniture, you can use Google Analytics simultaneously.

Reallocate Your Web Stats Budget

Since many web stats solutions cost thousands of dollars per year and Google Analytics is free, what are you going to do with the extra cash? We suggest optimizing your website by investing in an site search solution, finding the best combination of graphics and text through landing page testing, or enlisting AnalyticsExpert’s help for ongoing stats analysis.

Google Analytics Software Version

We would love to see a standalone software version of Google Analytics. True to form, Google has neither confirmed nor denied that a standlone version is in development. If you’d like us to keep you up-to-date with current news about Google Analytics Software, please sign up for our newsletter.