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Posts Tagged ‘Avinash Kaushik’
Web Analytics TV with Avinash and Nick
This is the fourth video in our recent Rapid Fire series which we are now calling Web Analytics TV. In this series you share your most burning questions via the Google Analytics Google Moderator site and we answer them.
Here’s the list of last week’s questions. We enjoy hearing from you, so please keep the questions coming. Like the hosts Click and Clack from a long-standing radio show called CarTalk, who will answer any car question that exists, we’d love to do the same for web analytics. Call us Data and Point? Hm. Click and Clack is catchier. If you can think of a name let us know. But please, ask any question related to web analytics. Tools. HiPPO’s. Reporting tips. Challenges. All are fair game, so ask away.
- Tracking social media referrals in Google Analytics
- Why do I see clicks with 0 visits in Google Analytics keyword reports
- Does sharing data with Google Analytics have an impact on Organic Search rankings?
- How to track Google custom site search engines in Google Analytics
- In keyword reports how to change ‘+’ characters into whitespaces
- How advanced profile filters work
- Best practices for reporting user “engagement”
- What insights can you gain from the content drilldown report
- How can one change the cookie duration of visits
- How does one become excellent at web analytics
Here are links to resources we discussed in the video:
- Tracking Custom Search Engine with Google Analytics help center article
- An article discussing tracking custom search engine by Robbin Steif
- Custom Advanced Filters explained by Robbin Steif
- How regular expressions work in Google Analytics by Robin Steif
- Why engagement is an “excuse” by Avinash Kaushik
- Example Engagement API report using the Google Analytics API (check out the Solving Business Problems section)
- Tracking methods to change the duration of the visitor, session and campaign cookies in ga.js
Also, if you have a question you would like us to answer, please submit a question or vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with yet another entertaining video. Thanks!
Posted by Nick Mihailovski, Google Analytics Team
Holiday Gift Idea: New Book By Avinash
You’re going to put surveys in holiday gifts this year, right? Well, if you’re as customer-centric as Avinash Kaushik, Analytics Evangelist for Google, you just might. And next year’s gifts will be even better.
Avinash has just published Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, also at http://tr.im/akweb. It looks to be a fantastic read by one of the foremost web analytics practitioners and teachers, who is seeing an undeniable evolution of web technologies and online trends, including social media, video, and mobile.
“Web Analytics 2.0 is: the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).”
If you’ve ever had a conversation with Avinash, you know that you’ll come away enriched about our industry and practice. I remember speaking with someone who reported to him at Intuit, who said that she learned more about web analytics in her first half hour one on one with Avinash than she had in her entire career before that.
For instance, we recently launched 20 goals, up from 4, per profile. Avinash has been speaking about the importance of tracking many goals, what he calls micro-conversions, for a while. Take a read to get an expert practitioner’s view.
And on top of the incredible content in the book, Avinash is donating 100% of the proceeds from sales of the book to benefit The Smile Train and Ekal Vidyalaya. To read more about the book from Avinash himself, take a look at the announcement on his blog.
Getting this book for yourself or your analyst will be giving a gift to your company. Think of Avinash as Santa Claus. (Avinash Claushik?!)
Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick
This is the third video in our recent Rapid Fire series where you share your most burning questions via the Google Analytics Google Moderator site and we answer them!
Generally we want to focus on your questions about key metrics and analysis techniques, but this week we get a little technical.
In this episode we discuss:
- How to group referrals from common sources
- How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
- Strategies to track websites that support different languages
- The value of using Google Analytics on You Tube partner channels
- Troubleshooting discrepancies in Google Analytics Data
- Best practices for implementing E-commerce tracking for E-commerce sites
- Simplifying customizing the date range in GA
- How to track segments of users who interact with internal referrals/cross sell campaigns
- Tracking Social Media campaigns
Here are links to resources we discussed in the video:
- Help Center: What are profile filters
- How to group email referrals using filters
- How to configure roll up reporting in Google Analytics
- Google Analytics for You Tube Brand Channels – Announcement (Ask your you Tube account rep to get this properly configured)
- How to troubleshoot Google Analytics implementations
- How event tracking works
- Video: How to create Advanced Segments with events
- How to track lead gen forms in Google Analytics
- Justin Cutroni’s eBook, Google Analytics Short Cut
Posted by Nick Mihailovski, Google Analytics Team
Rapid Fire Web Analytics Q and A with Avinash and Nick – Episode #2
This is our second video in our recent initiative to ask you to share your most burning questions via Google Moderator (link: Google Analytics Google Moderator site).
This week, Avinash brings his cast (leaving only one good analysis ninja arm) and we sit down to do a rapid fire Q&A to answer your questions.
In this episode we discuss:
- Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
- Ways to report total number of keywords over time
- Benefits to tracking transactions as conversion goals
- Tracking unique visitors to specific web pages
- Path analysis for keyword reports — why it’s bad and what to do instead
- How Google Analytics can be used on affiliate sites
- How site owners can exclude themselves from being tracked by Google Analytics
- How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)
Here are links to the resources discussed in the video:
- Measuring Macro and Micro conversions
- Create custom reports with Google Analytics API Excel Plugins
- Absolute unique visitor tracking can be found under Metrics -> Site Usage -> Unique Visitors when creating a new custom report. Once created, you can apply any advanced segment (such as traffic from Google) to get the unduplicated number of visitors that came from Google.
- Simple way to track exit clicks in Google Analytics
- Excluding tracking certain visitors (like site owners and administers) by IP address
- Configuring Google Analytics to track 3rd Party Shopping Carts
- Cross domain tracking _getLinkerURL(), _link method reference
Please add your thoughts about the Q&A via comments below. Thanks!
Posted by Nick Mihailovski, Google Analytics Team
Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski Part 2
Topics Discussed
- Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
- Ways to report total number of keywords over time
- Benefits to tracking transactions as conversion goals
- Tracking unique visitors to specific web pages
- Path analysis for keyword reports – why it’s bad and what to do instead
- How Google Analytics can be used on affiliate sites
- How site owners can exclude themselves from being tracked by Google Analytics
- How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)
