Analytics Expert

Here is the final episode of our three part series on bottlenecks that companies face implementing web analytics. In this episode, we ask the question, “Should you use an agency, or can you do everything (implementation and analysis) in house?”

Bottom line: you need big brains.

And if you decide to go with one of our authorized consultants, you can find one near you. They are analytics do-everything agencies which often double as SEMs, SEOs, and Website Optimizers so you get the full circle of support for almost everything you do online – including strategic recommendations on improving your web presence and marketing.

Posted by Jeff Gillis, Google Analytics Team

The first episode in the three part “Data Driven Discussion” series about bottlenecks to implementation focused on large, enterprise-class companies. In this episode, we ask our experts Nick and Avinash the question, “What obstacles does a small-to-medium sized business face in implementing analytics?”