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Posts Tagged ‘Outbound Links’
How to manually track clicks on outbound links
Google Analytics provides an easy way to track clicks on links that lead away from your site. Because these links do not lead to a page on your site containing the UTM JavaScript, you will need to tag the link itself. This piece of JavaScript assigns a pageview to any click on a link – the pageview is attributed to the filename you specify.
For example, to log every click on a particular link to www.example.com as a pageview for “/outgoing/example_com” you would add the following attribute to the link’s tag:
It is a good idea to log all of your outbound links into a logical directory structure as shown in the example. This way, you will be able to easily identify what pages visitors clicked on to leave your site.
To verify that _trackPageview is being called correctly, you can check your Top Content report 24-48 hours after the updated tracking code has been executed. You should be able to see the assigned pagename in your report.
