Analytics Expert

Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don’t miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.

First Steps

• Introduction to Google Analytics
• Interface Navigation
• Installing the Google Analytics Tracking Code

Interpreting Reports

• Guidelines
• Pageviews, Visits, and Visitors
• Time Metrics
• Traffic Sources
• Content Reports

Fundamentals

• Profiles in Google Analytics
• Campaign Tracking and AdWords Integration
• Analysis Focus – AdWords
• Goals in Google Analytics
• Analysis Focus – Funnel Visualization
• Filters in Google Analytics
• Regex and Google Analytics
• Cookies and Google Analytics
• E-commerce Tracking
• Analysis Focus – Revenue Metrics
• Domains and Subdomains

In-Depth Analysis

• Custom Reporting
• Advanced Segmentation
• Motion Charts
• Internal Site Search
• Event Tracking and Virtual Pageviews
• The Custom Visitor Segment Variable
• Additional Customizations