AnalyticsExpert provides a full range of Web analytics services to organizations that want to maximize their return on investment in their Web analytics solution. Having worked with some of the world's best organizations, we've developed best practices that will take your Web analytics practice to the next level.

AnalyticsExpert's services start with an understanding of your organization and the definition of the key performance indicators that will provide the highest value to your team. This is followed by an implementation strategy that takes into account your business objectives and Web analytics platform. AnalyticsExpert then follows this by training your team on how to most effectively use your Web analytics tool by measuring what really matters. AnalyticsExpert's suite of reporting services provide the right KPIs to the right people at the right time, which ensures that you can spend your time optimizing your Web site conversion.

Finally, AnalyticsExpert provides a wide array of Web analytics extended services that are designed to augment your Web analytics platform. The result: you spend less time getting reports and more time making the right changes to your site. Please find out about our services by choosing from the menu or by contacting us.

Business Objectives and KPI Definition

A critical first component for any organization is to define their primary site objectives. Once the objectives have been identified, AnalyticsExpert helps organizations define the key performance indicators or KPIs. KPIs measure the Web site health and ensure that all individuals at all levels are marching towards the same goals and strategies.

Key considerations in AnalyticsExpert's KPI definition practice include:

• Primary business objectives: your business objectives form the basis of proper KPI definition. KPIs are defined to direct all users towards your business requirements.
• Roles and Responsibilities: KPIs are defined hierarchically throughout the organization, designed to fit the person’s job functions.
• Web Site Modeling: Proper KPIs are defined based on the site structure. They should be defined in a way to support each key site component in order to be actionable.

The outcome of this practice is a document outlining various job functions and the list of KPIs that they should pay close attention to, as well a document that should derive your Web analytics implementation requirements.

Web Analytics Implementation

“Everything that can be counted does not necessarily count”
- Albert Einstein

The Internet provides a medium through which practically everything is measurable. But just because something is measurable doesn’t mean that it should be. With the proper business objectives defined, we help organizations implement their Web analytics solution in a way that best supports their business requirements.

AnalyticsExpert's staff includes some of thebrightest technical minds that have over the years helped implement some of the most complex sites in the world.

AnalyticsExpert's practice starts with your business objectives. AnalyticsExpert provides an implementation plan that fully supports your requirements, by matching your KPIs to your Web analytics vendor’s feature set. The objective is to ensure that by the time your implementation is complete, your organization can get all their KPIs from your Web analytics solution.

Throughout the engagement, key considerations include:

• Your KPI definitions: this will dictate what specific metrics, up to what level of granularity should be collected.
• Your Web analytics solution: we will develop an implementation plan that best leverage your Web analytics tool’s feature-set.
• Your site’s structure: we’re prepared to tackle the most complex sites, such as those built in Flash, Ajax and other Web 2.0 technologies.

To find out more about our implementation services, please contact us.

Web Analytics Best Practices Training

“The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them”
-George Bernard Shaw

Key to fully leveraging your Web analytics solution is to train your user base on how to fully leverage your solution. AnalyticsExpert's Web analytics training is complementary to that provided by vendors. While your Web analytics vendor will train you on how to use their solution, our education services is centered on best practices – what you should be doing.

Having worked with hundreds of Fortune companies over the years, AnalyticsExpert has developed the best practices that should be followed based on your industry and business objectives. AnalyticsExpert's goal is to educate your organization about the best practices that they should pursue in order to maximize their return on investment. Through our training services, you will learn:

• How to look for your KPIs within your Web analytics solution;
• What reports best help you assess your business objectives;
• Best practices that you should consider to fast-track your goals;
• How to build the business dashboards that will support your organization.

AnalyticsExpert's education services ensure that your team will fully understands your business objectives and is up and running towards your goals.

Web Analytics Reporting

“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question”
-Peter Drucker

Proper reporting is key to increasing the Web analytics adoption throughout the enterprise. AnalyticsExpert's reporting practice starts by defining the audiences. Once defined, AnalyticsExpert maps the audience role to your KPIs to determine what data points should be provided, at which frequency and . Finally, AnalyticsExpert determines the media through which the information can best be communicated.

Examples of custom reports include:

• Management Scorecards: provide a high-level KPI scorecard for your management team
• Operational KPI Scorecard
• Site Component Reports: measure the success of various site components towards your site objectives
• Change Reports: ensure that your site changes perform as planned

AnalyticsExpert's reporting framework ensures that you’ll get the right data, at the right time, to the right people throughout your organization. Your reports may be distributed in any number of ways, including:

• Traditional formats such as Word, Excel and PowerPoint
• Desktop widgets: custom cross-platform desktop widgets designed to push the appropriate data points to stakeholders. For example, merchandising people can get a widget specializing in product metrics while acquisition managers will get live feeds of marketing campaigns.
• RSS Feeds: RSS feeds let organizations push their Web analytics data into practically any application, including their content management system, their intranet portal and email clients. They provide an easy way to integrate your Web analytics data into your enterprise applications.

Online Optimization Services

AnalyticsExpert's optimization services help bridge the gap between insight and action. AnalyticsExpert offers a wide range of services that are designed to increase your site conversion. Whether your site is e-commerce, lead generation or a media outlet, AnalyticsExpert's optimization services are designed to help you reach your business objectives faster. Our online optimization services include:

• Campaign Optimization: AnalyticsExpert's program is designed to increase the return on investment of your online marketing campaigns. Whether running an email, banner ad or a search engine marketing campaign, AnalyticsExpert's services help uncover your hidden gems and make sure that you’re investing your resources into what matters.
• Search Engine Optimization: AnalyticsExpert's search engine optimization services make sure you’re taking full advantage of your potential traffic from search engines. Uncover the search phrases that you’re currently not targeting and fine-tune your site to maximize your traffic from organic search.
• Controlled Experimentation: stop guessing what works and what doesn’t on your site. Controlled experimentation takes the guess work out of your site optimization and lets you keep the changes that have a positive impact. Whether doing a simple test (also knows as an A/B test) or conducting a multi-variable test, our controlled experimentation services ensure that you’re testing the right pages, variables and the right sample.

Optimization services are offered as both a fixed-fee model and pay per performance model.

Pay Per Performance Optimization

The Pay per performance model is designed for companies that want to leverage AnalyticsExpert's expertise with minimal up front costs. Through this program, you can engage AnalyticsExpert to provide recommendations based on data reported within your web analytics deployment. This is done with a minimal up front cost. AnalyticsExpert will manage enhancements to your site based on the discovery and will record the lift. Deliverables include:

• Web analytics configuration: review of web analytics account and configuration of proper reports, including conversion funnels, segments, etc.
• Data analysis: analysis of web analytics data, conversion targets and areas of improvement within web site,
• Recommendations document: provide specific recommendations to client on areas of improvement, including actions to take, necessary edits and improvement targets,
• Test plan: listing of tests to be conducted, including definition of test pages, parameters and treatments,
• Continuous optimization: continue engagement until targets are met.

The pay per performance model consists of a small up front engagement for the recommendations document and payment plan depending on site optimization results. Find out more about our services by contacting us.

Extended Web Analytics

AnalyticsExpert's extended analytics services provide you with information not captured by your Web analytics solution. These insights allow you to gain a more holistic view of your visitors by combining additional data points. Examples of extended analytics services include:

• Attitude surveys: capture the voice of your customers and learn what your site visitors think about your site. Use this qualitative data to enrich the quantitative data in your Web analytics solution for more in-depth insight on reasons why your customers behave the way they do.
• Multi-Channel Analytics: Gain a more holistic view of your customers by integrating your site analytics with data captured from other channels. Unlock the hidden value of your marketing campaigns by giving credit to your initiatives through multiple channels.
• Benchmarks: compare your data to that of your competition or peer group in order to discover your low-hanging fruit. AnalyticsExpert's competitive assessment lets you uncover your strengths and weaknesses.
• Page Usability: get detailed information about the usability of your key pages, such as page-level heat-maps, heat-maps per visitor segments, analysis of navigation bars, page scrolling assessment and page load time. Use this critical information for your key landing pages to make sure that you’re providing the right experience to your visitors.

Extend your visitor insights to beyond what’s provided in your Web analytics solution in order to fine-tune your visitor experience.