Common Challenges

Organizations in media & entertainment, consumer packaged goods (CPG), Technology (B2B), and other companies face special challenges; visitor engagement has been more difficult to measure and quantify than traditional e-commerce sites.

Benefits

AnalyticsExpert’s best practices framework for measuring website visitor engagements is tailored to the unique needs of these organizations. Engagement is often defined differently from one organization to the next, depending on the goals of the organization’s web site. Based on the goals of your site, we customize our methodology to include the specific transactions, events and visitor activities that define a visitor’s level of engagement on your particular site.

By calculating the level of engagement, AnalyticsExpert is able to segment the visitors with the highest future value, in addition to segmenting the content, campaigns and search terms that drove these qualified visitors to your site. Finally, AnalyticsExpert provides actionable recommendations that can increase visitor engagement through campaign optimization, provide better targeted marketing to selected visitor segments, and help achieve optimization goals.

Overall, understanding the engagement level of your site’s visitors empowers you to provide more relevant content to your visitors, increase conversions, and increase loyalty.

Success Stories

AnalyticsExpert recently employed our Visitor Engagement Methodology with a leading CPG company.

Results showed that visitors coming from a small sub-set of organic search terms had the highest visitor engagement score and delivered the most value for the client. In the Paid Search area, we identified that one search engine consistently delivered visitors with higher visitor engagement scores. Additionally, we were able to help our client identify specific areas of content within the site that had a substantial impact on lifetime engagement of visitors after being viewed.

As a result of the findings and recommendations, our client was able to reallocate funds to the top performing marketing vehicles and optimize site content effectiveness. This resulted in an overall increase in visitor engagement by 25% in only 3 months.