According to The Google Transparency Report (via The Next Web)

As unrest in Libya continues to grow, the country once again has no access to the internet, according to online traffic reports.

Google Transparency Report shows a clear drop off on March 3 at 9:30 pm (GMT), when Libya’s traffic– in and out of the country– fell to zero. It has not shown any usage since.

We took a look at Internet traffic flowing though mobile devices in Libya across PercentMobile’s network of sites. Our findings are that people are still communicating in/out of Libya via the mobile Web.

At least 2 carriers are operating normally at pre-March 3 levels:

• Almadar Aljadid, the Premier Mobile Phone GSM Operator in Libya
•  Libya Telecom & Technology (LTT).

Muhammad al-Gaddafi, the eldest son of Libyan president Muammar al-Gaddafi is the Chairman of  Libya Telecom & Technology.

What are people doing on the mobile Web during a civil war?

Searching Google, checking out their Facebook profile, downloading apps at Ovi App Wizard, and watching porn. Same as it ever was.

Gotcha. PercentMobile spotted a Samsung Nexus S device running Android 2.3 on T-Mobile USA.

“Apps [Native] really aren’t necessary at a UI level. Good software engineering plus offerings like Sencha are making it clearer and clearer. Let’s pick away at the rest of the app process until it’s gone, and we’re back to the web.”

–

rafer:

Create Your Own QR Codes with Delivr.

In our last post, “QR Code Tracking for Everyone” we mentioned how easy it is to generate a QR Code using Delivr, a service of PercentMobile. This video produced for Ketchum by their intern shows how simple it is. Thank you unknown intern.

Delivr. Effortless sharing with a tricked-out, mobile-friendly URL.

mobileSQUARED Roadshow: USA

The Essential guide to communicating with the mobile consumer.

New York Academy of Sciences, November 2nd, 2010

The mobileSQUARED Roadshow: USA is an innovative 1-day event covering the essential aspects of connecting with mobile consumers.

http://www.mobilesquared.co.uk/roadshow/roadshow-us

DM @davidharper that day if you are attending and want to meet up.

PercentMobile offers a complete generation, management, and tracking solution for QR Codes that allows everyone to launch and analyze real-world QR Code campaigns. Tracking for QR Code campaigns is also available for integration into 3rd party QR Code and other 2D Barcode platforms. This service is currently available by request.

The 3 Steps of our QR Code Tracking Process Explained.

1. Create & Scan

   1. QR Code is created by PercentMobile with a short URL that redirects to the campaign landing page/media URL. This URL contains PercentMobile code that posts the visit to our Tracking Sever before the 301 redirect. You can also generate QR Codes elsewhere and add our tracking code to your own 301 redirect page.
   2. QR Code is distributed via ad, sticker, packaging, poster, publication, billboard, or wherever else you would include a URL.
   3. Consumer sees and scans QR Code using their phone and any 2D barcode reader capable of reading a QR Code.
   4. The QR Code reader decodes the embedded short URL, launches the phone’s mobile Web browser, and sends the consumer to the embedded URL.
2.  Track & Deliver
   1. Behind the scenes: Data about the scan and visit is posted to PercentMobile’s Tracking Server.
   2. Consumer experience: The embedded URL immediately redirects to the campaign landing page/media URL for the consumer to consume and enjoy.
3. Process & Report
   1. PercentMobile processes and reports the results of the QR Code campaign.

What are QR Codes?

QR Codes (Quick Response Codes) are 2D Barcodes readable by mobile phones with a camera and QR Code Reader. The code consists of black (or other color) modules arranged in a square pattern on a white or high contrast background. The information encoded can be text, a URL, or other data.

Create a QR Code.

To see how easy it is to create a QR Code visit the free QR Code Generator at Delivr. Delivr is a service of PercentMobile.

Get QR Code Reader.

Scanning QR Codes requires the installation of a QR Code Reader on your phone. To find and download a QR Code Reader search your device’s App Store or visit http://percentmobile.com/getqr with your mobile phone. PercentMobile will identify your make/model device and provide you with a handpicked list of 3rd party QR Code Readers.

How to Get Started.

Learn more about how PercentMobile can provide rich mobile analytics for your QR Code Campaigns.

QR Code® is a registered trademark of Denso Wave Incorporated in Japan and other countries. All other trademarks and copyrights are the property of their respective owners. Install applications at your own risk.

“Jessica is on her phone and sees an interesting tweet from a friend with a link to MTV. But when she clicks on it, she’s taken to a crappy unoptimized web site, not the shiny app MTV she just installed.”

Social media giants Twitter and Facebook are deeply embedded in today’s mobile ecosystem through SMS, Mobile Sites, Apps/Widgets and OS level integration such as on the INQ1. They are imperative for marketing efforts of big brands. Messages in the stream often consist of a text message accompanied by a short URL linking to media on the web. URLs are always opened in the device’s main browser or an embedded browser in some twitter apps. URLs cannot be used to open applications, even if an application with the content is installed on the device.  As such, the mobile browser is central to consume information pushed through social networks on mobile devices.

Neglecting the Mobile Web for an app can thwart your Social Media Strategy. 

Mobile Web and Social Media form a synergistic relationship. A brand that understands this will direct efforts to appear as best as possible on all major mobile web browsers. The contradiction we have been noticing is that there are brands with a large social network following, but no mobile compatible URLs, due to their efforts going solely towards mobile application development.  Take MTV for example, with close to 900,000 followers on Twitter and close to 10,000 tweets. They also have a popular application on the Apple App Store. The trouble is that none of their links are mobilized. Any URL in their tweets brings you to a Web site solely designed for the desktop Web with a high reliance on Adobe Flash which is not compatible or does not work well on many mobile devices.

MTV is just one example that illustrates the need for brands to support their social efforts with an excellent, connected mobile Web experience.

We compiled a compact overview of the state of  the mobile Web in the USA for September 2010. Did you know that nearly 23% of mobile Web users in the US use phones that run Proprietary Operating Systems? Did you know that just under 13% of mobile Web browsing in the US is done using Non-Phones, like the Apple  IPad, iPod touch, and Sony PSP? 

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Since the first appearance of an Android OS Device in October 2008, PercentMobile has recorded mobile web activity for more than 100 different Android OS devices. This is roughly one new device per week over the past 2 years. Considering that it took almost 6 months for the second Android OS device to appear, the growth rate is nothing short of astonishing. Not everything that Google does such as Wave, Latitude, and Buzz is granted success and acceptance, but those were toys for the fringe. Globally dominating the future of Web with its open source operating system is what you call a good long term strategy. The first versions of the operating system weren’t as polished and perfect as its iOS counterpart, but the Google Android team is fast and agile as a lean startup. Android went through more iterations of its OS then any other competitor and is quickly approaching maturity. We don’t believe that they will simply out-muscle everyone else. Apple iOS and BlackBerry OS are formidable modern Operating Systems that run on amazing devices. Nokia, however, with its ancient Symbian OS running on mainly old-fashioned devices, will have an even harder time while they make it more difficult for future impostures such as Windows Phone to reach significant market share. It will still take time for Android to level with Apple and BlackBerry, but when they do, duck for cover.  Here is to the first 100!!

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We have been asked by our friends in São Paulo, Brazil to share PercentMobile findings in regards to global and Brazilian trends during ResultsON Week (September 21-23.) 

In the meantime, here are a few metrics about mobile Web access in Brazil over WiF:

• While only a bit over 10% of Brazilian visitors to sites tracked by Mobile Analytics by PercentMobile have WiFi capable phones, they represent over 50% of the mobile traffic to these sites.
• 1.4% of Brazilians are browsing the mobile Web over WiFi from non-phones, Apple iPod touch leads, then comes the Apple iPad, followed by the Sony PSP gaming device.

Learn more about ResultsON Week here: http://resultson.com.br/resultson-week/