Analytics Expert Blog

Claro Brazil, of the America Movil group, recently released a radio iPhone app for the Brazilian market. The app allows users to stream music for free on their iPhone or iPod touch devices. Naturally, Claro wanted to develop a strong user base for the application. Aorta, the developer of the Claro Radio app, understood that boosting the app’s ranking to the top of the Brazil Apple App Store would aid in discovery of the application and deliver a large organic audience.

Claro and Aorta ran a targeted mobile advertising campaign on AdMob’s iPhone network in Brazil to boost the ranking of the Claro Radio iPhone app. Before the campaign started, Claro Radio was unranked in the Brazil App Store and was receiving less than 20 downloads per day. Once the campaign launched, the number of downloads per day increased to over 1,000 and the application rose to #5 free app ranking in the Brazil Apple App Store.  The higher ranking drove additional organic downloads – many users found the app while they were browsing the top app rankings on their phones.

Claro Radio ranked #1 in Brazil Apple App Store

Claro’s experience is not unique. We have run multiple iPhone app campaigns in Latin America with similar results. If you are interested in promoting an iPhone application in Latin America, be sure to contact us at contactlatam@admob.com.

Shoaib M.
Business Development, Latin America