Analytics Expert Blog

Prove testing and site optimization ROI and get your 2010 budget approved!

It’s the end of 2009, and many companies are planning the allocation of their marketing dollars for next year. For a marketer who needs to make the case for a testing and site optimization budget – even with the world-wide increase in company time and dollars spent on digital marketing efforts – it’s still a tricky business. There are questions that need solid answers: What does an ROI calculation for site conversion testing look like? What benefits come from landing page testing? What are the associated costs of such testing?

On December 17, 2009 at 11am (PST) Webtrends’ Casey Carey (VP of Products) and Bob Garcia (Product Marketing) will help you answer these questions – and more – in our upcoming webinar Build Your Business Case for Optimization. This is the first in our Optimize Webinar Series, which is designed to help the forward-thinking digital marketer get the most out of their campaigns.

Casey and Bob will address business-case questions:

• How do I test offers, messaging, or sign-up forms?
• What is site testing and optimization?
• What types of sites and pages can benefit the most from testing?
• What are the tangible business benefits of site testing?
• What are the associated costs and sourcing options?
• What does a typical ROI calculation look like?

Webtrends’ Optimize is a self-service solution designed to help companies increase their conversion rates, conduct targeted tests quickly, identify smarter ways to deliver relevant content, and easily create custom reports to show ROI.

Chances are the digital marketing teams for your competitors already have their 2010 testing and site optimization budget approved. Sign up now for the Build Your Business Case for Optimization webinar and get the business-case answers you need for your testing and site optimization budget.