Analytics Expert Blog

We’ve been tracking visitor organization data for a long time, but if you wanted to learn more about any of them, you had to research that on your own. No more!

We have integrated data from jigsaw.com that will display more information about most organizations in the US, Canada, and the UK. It doesn’t look like they have any data about companies outside of these countries, but I’m not entirely sure.

Anyways, you can access this new data from two different areas. The first one is the global organizations report. You will see a new magnifying glass (search) icon next to each organization now:

When you click the icon you will see a list of potential matches:

Clicking on one will display the following data points about the company:

When viewing details on an individual visitor, next to where their organization is listed is a new link, Lookup:

It works the exact same way, click to find potential matches and then click a match to view more details:

We hope you like it. We wish this data was available on a more global basis but this is the best we can do for now. Half of our customers are in the supported countries so we know at least half of you will like it