Analytics Expert Blog

One of the biggest challenges that software vendors face is adapting their solutions to meet market needs, especially in a quickly evolving and changing market like web analytics.  Webtrends has adapted its Marketing Warehouse solution to meet the ever-changing needs of its enterprise customers.  Today’s organizations are using our solution to help fuel marketing action systems such as email and CRM as well as fueling integration of the online visitor data we collect and enrich with their offline data sources in their enterprise data warehouses.

As customers have changed how they use our Marketing Warehouse solution, it has become clear that the name must reflect this usage.  I am proud to announce that Webtrends Marketing Warehouse is now Webtrends Visitor Data Mart.  The solution is the same, only the name has changed!  Check out our new web pages on Visitor Data Mart.  I think you’ll like what you see.