Analytics Expert Blog

We are proud to announce that we have recently completed a series of product training webinars on YWA, which you can find in the Training Section of our YWA Resource Center.

The training sessions were designed to provide new users of the tool with a comprehensive overview of YWA, as well as offer more advanced users refresher sessions on key topics.  The idea of the training sessions is to provide you as much information on YWA as possible and help you to get the most out of the tool.  Please note that the training sessions are focused on the functionality of the tool, rather than how to perform in-depth analysis/take decisions.  However, we aim to give you enough insight into how to use the product so you can focus on getting insight from your data!

The training sessions we have created cover the following topics:

• Session 1: Starts with an overview of how YWA works, and then moves on to cover the standard installation, discussing how to enable basic tracking and how to customize the tracking code.

• Session 2: Covers how to enable sales and merchandising tracking and the standard sales and merchandising reports available in YWA.

• Session 3: Presents a series of YWA standard reports, from basic reporting on traffic, content and navigation, to demographics and techno-graphics profiling.

• Section 4: Is dedicated to conversion analysis and scenario analysis, explaining how to create and analyze sequential funnels on your website.

• Section 5: Presents the tools and features available on the YWA reporting interface, including filters, drill-downs, report comparisons, report customization, bookmark creation, segmentation, and more!

• Session 6: Covers manual campaign setup for different types of campaigns (e.g, paid search, banners, email campaigns, etc.), as well as campaign categorization and bulk campaign management.

• Session 7: Provides you with an overview of the automated setup for paid search campaigns using the Cost Retrieval feature.

• Section 8: Is dedicated to marketing and campaign reporting, and traffic attribution types.

• Section 9: Presents how to create a dashboard from scratch, how to add items to a dashboard, and how to work with the data visualization options available on a dashboard.

• Section 10: Covers how to configure account settings, both at a project and at a user level.

These webinars discuss various aspects of YWA functionality in sessions of manageable length (from 8 – 15 minutes), which you can go through at your own pace.  Each section has a set of review questions that can be taken after you have watched the section and these are located in a separate link next to each training section. Each section quiz has from 3 – 6 questions and should take no longer than a few minutes to complete.  Upon completion of the questions you’ll have the opportunity to review your answers.

We hope you will find these sessions useful, and we would like to encourage you to use these training webinars as a quick reference source on YWA.