Swissotel’s High Value Visitor Segment
Thanks to the Conversion Room Asia-Pacific Blog and Vinaoj’s team in Singapore for this insightful, enterprise-class case study.
Barbara Pezzi, Director Webmarketing, Fairmont Raffles Hotels International, is back to share with us how Swissotel properties in Singapore used advanced segments to better understand the needs of their UK and Australian visitors. By using advanced segments and her detective skills, Barbara was able to determine that Australian visitors were seeking deals, while her UK visitors were more interested in the quality of the rooms. She was able to optimise her AdWords campaigns and messaging based on these insights, and quickly managed to see a 68% increase in revenue and a 92% increase in conversion rates.
Posted by Vinoaj Vijeyakumaar, Google Analytics Solutions JAPAC
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