Analytics Expert Blog

PercentMobile End of Service Announcement.

Hi.

It is not without some sadness that we announce today that PercentMobile is being shutdown.

We started PercentMobile to rapidly build out and test new ideas in visualizing data, and providing a better understanding of mobile audiences.

For the last several years PercentMobile was provided for free to site owners who appreciated a mobile analytics service designed for people, not specialists. In return, we had the privilege of watching over hundreds of millions of mobile page views across more than ten thousand sites in our network. Insights derived from this experience led to the discovery of several untapped opportunities. Our interest began to shift from tracking activity on mobile pages to exploring the where and when of engagement in the physical world — the moment before someone actually reaches content on their mobile device. The Smartphone is becoming the “mouse” of the real world and we are determined to bring understanding to the flood of data being generated by this Offline to Online behavior.

In preparing to move 100% into this next project, we’ve decided to shut the PercentMobile service down to help focus our efforts.

For us what is most important going forward is that the best of PercentMobile and all we have learned will live on in another service – Delivr.com

Delivr is unlocking the value of the smartphone as the link between the real and on-line worlds. Delivr works with content owners, brands and application developers to enhance real-world interactions, providing campaign management, analytics and other services. Today Delivr offers a great QR Code® and NFC Tag solution, managing and tracking Offline to Online engagement across more than 100 countries worldwide.

Of course we are not closing down PercentMobile at once, the service will undergo an orderly shut down between July 1st and July 31st.

The following is a schedule of activities:

July 1st, 2012 – July 14th, 2012

All account users, please remove the PercentMobile tracking code from your site. WordPress Plugin Users remove the PercentMobile Site Tracking ID from the appropriate mobile analytics set-up screen.

July 15th, 2012

We will stop tracking your data.

July 16th, 2012 – July 30th, 2012

Sign into your account at anytime to export your report data. These exports are only available for you.

July 31st, 2012

The PercentMobile service will be shut down and all user traffic data will be destroyed by the end of August.

Most importantly, we want to express our gratitude to you, our community, for your support of PercentMobile, and we look forward to seeing as many of you as possible on Delivr.