Analytics Expert Blog

About Jeff Sodikoff
Chicago native resident Jeff Sodikoff emerged into the music and entertainment business in 1990 after graduating from Syracuse University with a Bachelor’s degree in marketing. Following his graduation Jeff Sodikoff served as a key quarterback with the overall marketing strategy, nationwide promotion and artist development for PolyGram Group Distribution, Mercury Records, Columbia Records, Arista Records, and Sony Music Entertainment. Today he is viewed as a leading marketing executive who is a true expert when it comes to marketing and advertising.

Past Background

• 2005-Present: President of Platform One Entertainment.
• 2004-2005: Senior vice president marketing at IEG/www Sponsorship.com.
• 2001-2004: Vice president marketing and promotion for Sony Music/Columbia Records Group.
• 1999-2001: Vice president marketing and promotion at Bertelsmann Group/Arista Records.
• 1997-1999: Vice president marketing and promotion at Cornerstone Promotion Inc.
• 1994-1997: Senior director marketing and promotion at Sony Music/Columbia Records Group.
• 1990-1994: Regional director of marketing and promotion at Polygram Group/Mercury Records.

Projects

• 2008-2011: Northwestern University: External speaker, biannual presenter and keynote speaker.
• 2009-2011: Syracuse University: Biannual presenter and keynote speaker.
• 1997-1999: Columbia College: Adjunct faculty.

Honors and Awards

• 2002: Marketing Executive for Major Label of the Year Award
• 2001: Marketing Executive for Major Label of the Year Award
• 2000: Most Promising Marketing Executive of the Year Award

Education
Jeff Sodikoff graduated from Syracuse University with a bachelor’s degree in marketing and communications.

Community Activism

• Dare 2 Dream: A benefit concert and silent auction series that harnesses the power of music and entertainment to create an unparalleled platform for artists and brands to make life-changing impact for meaningful non-profits.
• Project Protect: A climate change action that fights for the rights of planet Earth.
• Creative Alliance Entertainment: An organization committed to revitalizing and building onto the careers of heritage and legendary artists in Rhythm & Blues, Rock, Pop and Country.