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      3 tools to measure B2B lead generation

      posted by visistat 8:25 PM
      Monday, March 24, 2014

      Web analytics can help marketers measure
      the effectiveness of their campaigns

      Marketers know they need to measure the effectiveness of their
      campaigns, but there are several other factors that can influence
      conversion. B2B lead generation
      is more complex than B2C because of the longer buying cycle, and if a
      website has a poor user experience, it can sway prospects in the wrong
      direction.

      This entry was posted on Monday, March 24th, 2014 at 8:25 pm and is filed under VisiStat. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.


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