Web analytics help marketers measure success of social media campaigns
Monday, March 31, 2014
Analytics can help marketers
improve social media campaigns
In social media marketing, small adjustments can make campaign performance soar or cause efforts to fall flat. Web analytics can help marketers make these miniscule adjustments that can make or break a campaign.
For example, during major events, Twitter users may not be unified on which hashtag they are using in tweets. Many people
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