How marketers are coping with lead generation challenges
Tuesday, April 8, 2014
Lead generation quality has decreased
over time, and marketers need to adapt
Many B2B marketers are shifting to online lead generation techniques,
but they may struggle with quality rather than quantity. In the past
few years, there has been a marked decline in the number of quality
leads companies capture, according to an article in Mobile Marketing
Watch.
Business is becoming
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